BMW and Mercedes highlight China and EV desirability in Q3

On 10 October 2024, Mercedes-Benz and BMW released their respective Q3 reports. While both brands sought to portray their performance as resilient despite challenging market conditions, sales were down year-on-year: 3% for Mercedes-Benz and 13% for BMW. Despite myriad issues currently affecting the global automotive industry, China was a shared factor identified as driving the downturn.